BY JWBY
Written by Jonathan Yagel

Latest

Jan
25
The Threshold Theory

The Threshold Theory

Or, everything has 2 phases.
8 min read
Mar
07
Growth

Why Y?

Or, Why my company's name is a single letter.
1 min read
Jan
01
Inbox Zero, Right Now.

Inbox Zero, Right Now.

My favorite new year’s tradition.
4 min read
Jun
15
5 Startup Marketing Myths

5 Startup Marketing Myths

Or, 5 lessons I learned the hard way.
4 min read
Jun
09
The most important concept in marketing strategy

The most important concept in marketing strategy

How I became a category designer. Oh, and some thoughts about Spikeball.
2 min read
Jun
07
Referral Marketing 101

Referral Marketing 101

Tips for getting started with my favorite paid distribution channel.
4 min read
Jun
05
Confessions of a Reluctant Entrepreneur

Confessions of a Reluctant Entrepreneur

I never wanted to be in business, much less start one.
2 min read
Jun
04
Your inbox is not a good todo list

Your inbox is not a good todo list

Stop marking those emails as Unread.
2 min read
Jun
03
“When can I expect a response?” — The Importance of Availability Expectations

“When can I expect a response?” — The Importance of Availability Expectations

Are clear expectations the most important component of a good relationship? I think they might be. This is true in
2 min read